What was initially a project to update their website became a refresh of their existing visual identity and full update to their website, social media, brand stationary and guidelines to reflect a new era for Rethinc.

The rebranding process began with a creative brief and audit of the existing brand elements, defining a vision for a modern, professional look with an organic touch that would resonate with their target audience.

Process

Building on their existing brand identity, I did a visual audit and proposed several visual directions. They wanted to keep the illustrative element in their brand, so I extended this by developing a custom scribble library, which was used as typographic accents across their website, brand assets, and social media. Recognizing the need for a cohesive update, I also created a visual strategy and Canva templates for their social media presence. Given their reliance on Google Suite, I adapted the brand's assets into templates for proposals, presentation decks, and letterheads, empowering the team to create new documents seamlessly.