Background
I am a versatile designer with a multidisciplinary background in graphic, web, and brand design. I hold a BA in Design from Concordia University and I am currently completing a diploma in Web and App Development to strengthen my digital expertise. Having collaborated with clients across government, non-profit, research, and tech sectors, my work spans digital and print formats. I've honed my adaptability through consulting, in-house, and agency roles, effectively navigating different workflows and creative demands.
Through my journey, I’ve learned to balance ambition with reflection. My approach is not simply about elevating aesthetic appeal but about evoking emotion, narrating ideas, and speculating with my clients rather than for them.
In my free time I like to play the drums, watch live music, and cross-stitch.
DESign Philosophy
My approach to design is purpose-driven, grounded in the belief that every project starts with a clear "why." I see design as an evolving and collaborative practice, where input from clients and stakeholders is essential to shaping outcomes that are aligned with shared goals. Through active listening, my lightbulb moments come in these important conversations.
I believe in balancing aesthetics with functionality, ensuring that every design is not just engaging but also pragmatic. My curiosity and commitment to continuous learning drive me to explore new tools, concepts, and technologies, allowing me to grow as a designer and deliver solutions.
In summary, my philosophy centers on purposeful, collaborative design that harmonizes aesthetics and function, while being mindful of design as an evolving practice of co-creation.
