About Me

I am a multidisciplinary designer working across graphic design, brand identity, and web and interface design, with a background in UX research and product thinking. I have worked with clients across civic, cultural, and tech sectors on everything from brand systems and editorial design to interfaces and interactive prototypes.

Here's a short introduction about me and how I got started.

Presentation at Art-Talks for Korean Film Festival Canada

Design Philosophy

Every project starts with a question: why does this need to exist, and for whom? I frame hypotheses, use research to challenge assumptions, and stay open to being wrong. To me, lightbulb moments come in conversations with clients, colleagues, and users.

What I've learned over the years is that range matters as much as depth. What I try to bring to every project is range: I ask questions before making decisions, lead projects end to end, and move between the detail and the bigger picture without losing either.

The balance between the granular and the holistic is what I find most rewarding about design, and what I think makes the difference between something that looks beautiful and something that actually works.

Core Services

Graphic Design

Designing visual communication across every format.

  • Print & Digital Collateral
  • Editorial & Publication Design
  • Event & Environmental Design

Brand Identity

Building cohesive brand systems that communicate who you are before you say a word.

  • Brand Identity
  • Logo & Iconography
  • Typography & Colour
  • Brand Guidelines

Web & Interface Design

Designing digital experiences that are intuitive, accessible, and built to work.

  • UI Design & Prototyping
  • UX Research & Usability Testing
  • Design systems & handoff